Voici un article de Melissa Agnes sur son blogue B2C qui montre l’importance de se doter d’un plan de crise advenant une attaque publique sur les médias sociaux. L’auteur a d’excellents arguments pour montrer la nécessité d’un plan et elle a aussi un « package » à vous vendre. Vous devriez visionner le petit vidéo présentant les avantages liés à son produits. Il est très bien fait. Cependant, ne connaissant pas le contenu de celui-ci, je ne peux le recommander.
« A social media crisis, which is a public form of a traditional crisis, attacks them all evenly. It doesn’t matter how big your brand is anymore, social media gives us all the same opportunities to be creative, stretch our reach and build our client list. These are the upsides and growing opportunities that we all know and love. However, at the same time, the reverse is also true. With the sweet comes the sour and a social media presence (and even a lack there of) can result in a very public, very viral social media attack.
The upside of the negative side, is that if you’re prepared with the right crisis plan, a social media crisis can be transformed from a negative situation into yet another positive brand opportunity. An opportunity to connect even further with your customers and prospects. An opportunity to launch your company way ahead of your competition. An opportunity to spread your brand name, in a positive light, globally, and if you’re lucky, virally! ».
Gouvernance | Jacques Grisé 