L’importance d’une apparence soignée dans la réussite professionnelle

Aujourd’hui, je vous propose la lecture d’un article de Kim Winser, paru sur le site de Forbes et que j’ai trouvé vraiment pertinent pour quiconque souhaite mettre toutes les chances de son côté pour progresser dans sa carrière : l’apparence, le look physique.

On passe trop souvent sous silence l’effet que peux avoir cette variable sur la réussite professionnelle, particulièrement en affaires et … au conseil d’administration. Pourtant, comme l’indique l’article, plusieurs études montrent qu’il y a une relation positive entre une apparence soignée et le respect de soi, la fierté et la confiance en soi.

L’auteure donne plusieurs exemples de personnes qui ont compris la force (intuitivement, peut-être) de cet épiphénomène et l’utilise pour se démarquer … et se faire remarquer.

Je crois que cet article vous convaincra de la place à accorder à ce facteur dans notre vie professionnelle. Je sais, il y aurait des nuances à apporter. Il faut d’abord la compétence et …  il ne faut pas trop en faire … ni trop laisser faire ! Mais, comment dirait mon ami éthicien René Villemure : Que faire pour bien faire ?

Qu’en pensez-vous ? Vos commentaires sont les bienvenus.

Why Looking Great Is As Seductive In A Boardroom As It Is In The Bedroom

Picture the scene: a class of students are graduating from Yale, one of America’s pre-eminent universities. They sit, waiting to hear words of wisdom from one of their high profile alumna, New York Senator and former first Lady Hillary Clinton. She steps up to the podium to deliver her speech, looks around the room at her audience, and begins.

Official portrait of Secretary of State Hillar...“The most important thing I have to say to you today is that hair matters,” she declares, to a sea of quizzical looks. “Your hair will send significant messages to those around you: what hopes and dreams you have for the world, but more, what hopes and dreams you have for your hair. Pay attention to your hair, because everyone else will.” 

This surprising piece of advice was delivered back in 2001, and Clinton has of course risen rapidly through Washington’s corridors of power since then. Now widely acknowledged as an intelligent, informed politician and diplomat, and regarded by many as a serious candidate for the next Presidency of the United States, she has nevertheless found her appearance is a constant subject for comment …

… So, why are we so preoccupied with appearance in the workplace – especially when it comes to women? What does it matter how we dress, or style our hair, or whether we apply cosmetics for the board room / court room / news room, etc? If you are good at your job, surely that should be enough in this post-feminist era of gender equality?

Well, as Hillary Clinton was wise enough to recognize and share, no it isn’t enough just to be good at what you do. I strongly believe that – for both men and women – your appearance says a lot about you as an individual, and presenting yourself with polish demonstrates a pride in yourself and respect for those around you. The way you look is a visual communication tool that should be carefully coded to talk to those around you, saying exactly what you want to say.

As human beings, we place a level of confidence in those who look groomed: think of President Obama and, like his politics or not, he always look Statesman-like, on and off duty. This gives him the air of being ready for anything, that his mind is focused and prepared for the responsibilities of his role. It’s subliminal, but it’s very much part of our psyche as a race to make those judgements about people we meet.

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