Le « risque réputationnel » : Une priorité des Boards


Voici un court article de sensibilisation publié dans CFO par Caroline McDonald. Il semble que cette préoccupation soit vitale; de plus en plus de conseils d’administration l’inscrivent à leur liste de priorités.

economics
economics (Photo credit: Sean MacEntee)

« Boards are taking the peril of the loss of their companies’ good names more seriously and are ready to beef up staff to help CFOs.

For a second straight year, boards of directors see reputational risk as their top concern. They’re also displaying a new optimism about a financial recovery, and are making plans to hire staff to support CFOs, according to a survey by EisnerAmper LLP. Looking at internal growth and expansion, “the fact that so many board members — 71% compared to 51% in 2011 — feel that the current economic environment will give new opportunities for internal growth and expansion is a tremendous increase over the prior year,” says Steve Kreit, an audit partner with the accounting firm in New York. The study, “Concerns About Risks Confronting Boards,” found that 66% of 193 directors see reputational risk as their top concern, compared with 59% who view regulatory risk as the top concern. Aided by the National Association of Corporate Directors, the firm polled directors by web-based survey ».