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Comprendre la culture de l’organisation et agir résolument | Le secret des PCD !

2 juillet 2013

L’une des plus importantes compétences et responsabilités d’un PCD est de connaître les fondements de la culture de son organisation et de s’assurer d’en faire un des éléments-clés de sa gestion.

L’article ci-dessous, publié par Jon Katzenbach and  DeAnne Aguirre dans la revue strategy+business de la firme de consultation Booz & Company est vraiment très utile pour explorer les multiples facettes de la culture des organisations. Pourquoi ? Parce que, bien qu’assez difficile à appréhender, elle demeure le ressort le plus puissant de la performance des entreprises.

L’article présente plusieurs témoignages à cet effet, avec en prime, une petite vidéo de Douglas Conant, CEO de Campbell Soup  qui nous explique comment entrer en relation avec les employés en mettant une paire de souliers de course.

Comme moi, vous serez sûrement fascinés par la lecture de cet article. Bonne lecture. Qu’en pensez-vous ?

Culture and the Chief Executive

It is striking to see how many chief executives see their most important responsibility as being the leader of the company’s culture. According to Ginni Rometty, CEO of IBM, “Culture is your company’s number one asset.” Her counterpart at Microsoft, Steve Ballmer, has said, “Everything I do is a reinforcement or not of what we want to have happen culturally.” In another typical remark from the C-suite, Starbucks Corporation CEO Howard Schultz has written that “so much of what Starbucks achieved was because of [its employees] and the culture they fostered.” Researchers such as former Harvard Business School professors John Kotter and James Heskett have also found consistent correlation between robust, engaged cultures and high-performance business results (as described in their book, Corporate Culture and Performance [Free Press, 1992]). But most business leaders don’t need that evidence; they’ve seen plenty of correlation in their own workplace every day.

Organizational Learning Culture Mind Map

Organizational Learning Culture Mind Map (Photo credit: kvalunas)

Recognizing the importance of culture in business is not the same thing as being an effective cultural chief executive. The CEO is the most visible leader in a company. His or her direct engagement in all facets of the company’s culture can make an enormous difference, not just in how people feel about the company, but in how they perform. Schultz described the CEO’s role this way in his book Onward: How Starbucks Fought for Its Life without Losing Its Soul (Rodale Books, 2012): “Like crafting the perfect cup of coffee, creating an engaging, respectful, trusting workplace culture is not the result of any one thing. It’s a combination of intent, process, and heart, a trio that must constantly be fine-tuned.”

A company’s culture is the collection of self-sustaining patterns of behaving, feeling, thinking, and believing, the patterns that determine “the way we do things around here.” At its best, an organization’s culture is an immense source of value. It enables, energizes, and enhances its employees and thus fosters ongoing high performance. At its worst, the culture can be a drag on productivity and emotional commitment, undermining long-term success. Most companies are so large and complex that the culture acts in both ways at once. Indeed, the culture of a large company is typically made up of several interwoven subcultures, all affecting and responding to one another.

How to Make Culture Work for You (csrtransblog.wordpress.com)

How Corporate Culture is Formed . . . (johnrchildress.com)

Five Critical Questions About Organization Culture That People Avoid Asking. (mootee.typepad.com)

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