Quelle est la valeur ajoutée d’un « conseil aviseur » efficace ?
Ce texte publié par Barry Reiter, et paru dans Ivey Business Journal, explique très bien en quoi consiste un « conseil aviseur » pour une PME en développement. En quoi les entreprises trouvent-elles avantage à se doter d’une telle structure ?
Et, surtout, quelles sont les étapes concrètes de sa création ainsi que les conditions d’un bon fonctionnement.
Cet article couvre vraiment tous les angles de l’établissement d’un « comité aviseur » et il répond aux questions que les entrepreneurs et les dirigeants d’entreprises en développement se posent eu égard à la valeur ajoutée d’un tel comité.
Bonne lecture. Vos commentaires sont appréciés.
An effective advisory board, properly composed and structured, can provide non-binding but informed guidance and serve as a tremendous ally in the quest for superior corporate governance. This author, a lawyer with significant experience on boards of directors, offers a helpful blueprint for establishing an effective advisory board.
Nobody can build a great business alone, and whether it’s a start up or an established industry leader, having access to high-quality advice can enhance an organization’s odds of success. Entities seeking advice can obtain it from a board of directors, consultants or networks of one sort or another. Increasingly, attention is being given to advisory boards. This article discusses the role of these boards, how they should be structured and organized, and their value to an enterprise.
Why have an advisory board ?
Enterprises considering setting up an advisory board must answer a key question: “Why are we establishing an advisory board and what do we want out of it?” The enterprise may be seeking assistance with anything from marketing to managing human resources to influencing the direction of regulators. Thinking carefully about an advisory board’s purpose will ensure that it will be structured to maximize its contribution to an organization’s success.
Commitment of Management/Leadership
An enterprise that wants to have an effective advisory board must spend time determining the mandate of that board, recruiting members, addressing compensation issues, organizing for and orchestrating effective meetings, paying for the services of advisory board members and dealing with the other matters noted above. The commitment must come from an appropriate point in the enterprise. If the advisory board is set up primarily to advise the CEO, the CEO’s involvement must be obvious and constant. If an advisory board is set up to assist in science or marketing, an appropriate individual, one who is willing to lend his or her name to the recruiting effort and to spend the time required to address the other issues, must be identified from that group. An advisory board that senses that there is an absence of commitment (whether by virtue of poorly organized meetings, frequently cancelled meetings, a leader who cancels his or her own attendance at the last minute, advice that is not transmitted or is ignored) will quickly become ineffective, as members will not prepare for meetings, not attend meetings or will not apply the degree of rigour required to provide their best advice.
Un autre document très intéressant est le suivant : 9 Tips for Creating an Advisory Board