L’une des plus importantes compétences et responsabilités d’un PCD est de connaître les fondements de la culture de son organisation et de s’assurer d’en faire un des éléments-clés de sa gestion.
L’article ci-dessous, publié par Jon Katzenbach and DeAnne Aguirre dans la revuestrategy+business de la firme de consultation Booz & Companyest vraiment très utile pour explorer les multiples facettes de la culture des organisations. Pourquoi ? Parce que, bien qu’assez difficile à appréhender, elle demeure le ressort le plus puissant de la performance des entreprises.
L’article présente plusieurs témoignages à cet effet, avec en prime, une petite vidéo de Douglas Conant, CEO de Campbell Soup qui nous explique comment entrer en relation avec les employés en mettant une paire de souliers de course.
Comme moi, vous serez sûrement fascinés par la lecture de cet article. Bonne lecture. Qu’en pensez-vous ?
It is striking to see how many chief executives see their most important responsibility as being the leader of the company’s culture. According to Ginni Rometty, CEO of IBM, “Culture is your company’s number one asset.” Her counterpart at Microsoft, Steve Ballmer, has said, “Everything I do is a reinforcement or not of what we want to have happen culturally.” In another typical remark from the C-suite, Starbucks Corporation CEO Howard Schultz has written that “so much of what Starbucks achieved was because of [its employees] and the culture they fostered.” Researchers such as former Harvard Business School professors John Kotter and James Heskett have also found consistent correlation between robust, engaged cultures and high-performance business results (as described in their book, Corporate Culture and Performance [Free Press, 1992]). But most business leaders don’t need that evidence; they’ve seen plenty of correlation in their own workplace every day.
Organizational Learning Culture Mind Map (Photo credit: kvalunas)
Recognizing the importance of culture in business is not the same thing as being an effective cultural chief executive. The CEO is the most visible leader in a company. His or her direct engagement in all facets of the company’s culture can make an enormous difference, not just in how people feel about the company, but in how they perform. Schultz described the CEO’s role this way in his book Onward: How Starbucks Fought for Its Life without Losing Its Soul (Rodale Books, 2012): “Like crafting the perfect cup of coffee, creating an engaging, respectful, trusting workplace culture is not the result of any one thing. It’s a combination of intent, process, and heart, a trio that must constantly be fine-tuned.”
A company’s culture is the collection of self-sustaining patterns of behaving, feeling, thinking, and believing, the patterns that determine “the way we do things around here.” At its best, an organization’s culture is an immense source of value. It enables, energizes, and enhances its employees and thus fosters ongoing high performance. At its worst, the culture can be a drag on productivity and emotional commitment, undermining long-term success. Most companies are so large and complex that the culture acts in both ways at once. Indeed, the culture of a large company is typically made up of several interwoven subcultures, all affecting and responding to one another.
Articles en lien avec le sujet de la culture organisationnelle :
Voici un excellent article publié par Meghan M. Biro, dans Forbes à propos de l’importance à accorder à la culture organisationnelle, à la réputation de l’entreprise et à la place que doit occuper le gardien des valeurs culturelles et du changement organisationnel dans le sommet stratégique de l’entreprise. L’auteur présente les raisons qui militent en faveur d’avoir un expert du domaine de la culture organisationnelle comme CCO (Chief Culture Officer), donc au niveau le plus élevé de l’organisation. Est-ce trop d’avant-garde, audacieux, hardi, aventureux … pour vous ? L’auteur affirme que c’est une bonne occasion pour se démarquer ! Le conseil d’administration peut jouer un rôle stratégique d’instigateur à cet égard. Qu’en pensez-vous ?
« Business is remaking itself, and a concern for company culture appears to be high on the list of must-have skills (led by people who can add and subtract, of course). This truly makes me happy. What about you? I’ve been touting the benefits of company culture for a many years now and am very interested, but a bit skeptical to be honest, to read of this change in direction. Isn’t the C-Suite crowded already? There’s the CEO, CFO and COO, usually long-term appointments, flanked by the CIO, CSO and CMO, with average job tenures of two years. Usually the top HR person merits a VP title, not a C level label, so he or she sometimes falls below the radar of the inner ring of power mover/shakers. But maybe that’s changing. I’m feeling like it just might be. For sure, from where I sit, it’s a great idea. I’m curious how many other people have “Chief Culture Officer” on their leadership radar… »
Organizational Learning Culture Mind Map (Photo credit: kvalunas)
« … So is it time for you to create the post of Chief Culture Officer? Emphatic Yes. Do you want your business to survive the next wave of broken and shallow business models? Do you understand that value has multiple meanings? Do you want to build a real business, not a flip-out? Then do it. Get an extra chair for the C-Suite and surround it with a gracious and comfortable space. Make sure there’s another comfortable chair across the desk, too. You’ll spend some time in that one. Is it time to hire a Chief Culture Officer? Or at least dream about the possibilities? »
Gouvernance | Jacques Grisé 