Étiquette : Communications

Vous trouverez, ci-dessous, un document de l’Institute of Chartered Secretaries and Administrators (ICSA) qui se veut un guide de bonnes pratiques en vue de faciliter les communications entre l’entreprise et ses investisseurs institutionnels. Le guide est particulièrement intéressant en ce sens qu’il met l’accent sur des moyens concrets d’accroître la qualité des rencontres entre les deux parties. Voici le sommaire exécutif du guide :

New Guidance : Enhancing Stewardship Dialogue

1. This guidance, developed jointly by companies and institutional investors, is intended to facilitate good engagement practices. This is important in supporting long-term investment, based on increased levels of trust between a company and its owners.
2. The guidance has been designed to provide practical advice on: (1) making meetings between companies and institutional investors more productive – helping make the best use of all participants’ time, and creating the optimum conditions for dialogue (2) creating a more meaningful dialogue between companies and institutional investors – outside of the traditional results season – on strategy and long-term performance (3) improving the feedback process – in both directions – between companies and institutional investors on the quality of meetings (4) using the learning developed as a result to improve engagement practices.
3. The guidance emphasises four key messages: (A) The need to develop an engagement strategy (B) The importance of getting housekeeping issues right (C) Strengthening the conversation on strategy and long-term performance (D) Providing feedback in a way that adds value for all participants.
4. A key principle of the guidance is that that there should be a regular and consistent process of engagement, over time, between a company and its key investors, in order to establish, develop and maintain relationships. For these reasons, both companies and institutional investors need to have a clear understanding of each other’s expectations in terms of the nature and frequency of engagement; avoid an automatic presumption that there is ‘no need’ to pursue engagement; and should review this understanding periodically to ensure its continuing relevance.
5. The guidance suggests there may be benefits for a company in developing a critical mass of shareholders who can provide constructive engagement, and outlines some considerations for the use of collective meetings.
6. The one particular area of engagement which the guidance recommends strengthening concerns the conversation on strategy and long-term sustainable performance. Once a year, a company and its owners should focus on the company’s approach to creating value, and protecting that value, looking at issues such as strategy, performance, succession, board effectiveness, culture, risk and reputation. Individual issues, such as remuneration, should be placed in that context, rather than dominating the wider strategy discussion.
7. Feedback – in both directions – between companies and institutional investors, is an important means of assessing the degree to which each other’s expectations have been met in terms of the quality and quantity of engagement activity. Honest, nuanced, constructive and, as necessary, challenging feedback is best for all parties.