Guide pour l’adoption de LinkedIn par les administrateurs et les hauts dirigeants


My LinkedIn network, visualized
My LinkedIn network, visualized (Photo credit: For Inspiration Only)

Voici quelques conseils très utiles pour des administrateurs ou des membres de direction qui souhaitent intégrer LinkedIn comme outil de réseautage professionnel. L’auteur, Jon Burgess – RedFusion Media, fait un bon résumé des choses à faire et des choses à ne pas faire sur les réseaux sociaux.

C–dessous un extrait :

 

An Executive’s Guide to Using Linkedin – CEO, Directors, Board Members

 

 

« What is LinkedIn used for?

In the simplest terms, LinkedIn is a Web 3.0 Rolodex, meaning it is a living document with social interaction. It is a great place to keep your business contacts, so that when they move to a new job, you’re still connected. Of the social media platforms, LinkedIn is the most important for Business to Business (B2B), sales, industrial or niche market organizations. In addition, LinkedIn is a great place to follow authoritative people in your industry. Knowing what leaders and even your competitors are doing can sometimes be more valuable than the connectivity that LinkedIn gives you. As you become more comfortable with social media, you too should focus on being a authoritative person, or “thought leader” in your industry ».