Je vous invite à lire un article du blogue de Triple Ethos rédigé par Richard Lawton* portant sur le rôle crucial du conseil d’administration en matière de comportement éthique et responsable au sein de la direction des entreprises. L’article met l’accent sur l’approche d’un sain skepticisme de la part des membres de C.A. qui s’applique non seulement aux aspects financiers mais aussi à la performance sociale et environnementale de l’entreprise.
Faire confiance mais vérifier doit être l’attitude à adopter dans notre rôle d’administrateur. Il est important que les comportements de l’entreprise soient en ligne avec la mission et les valeurs publiquement affichées. L’auteur présente un cas patent, celui de l’industrie pharmaceuthique aux É.U.
« The cover feature of NACD Directorship magazine is on “Honing Skepticism – Trust, but verify is the skeptics mantra. Why professional skepticism is one of the most important skills for directors – and how to develop a questioning mind-set.” The article’s focus is primarily centered on the economic aspect – avoiding financial statement fraud. And while this is certainly critical given the well-publicized failures of fiduciary oversight in the past decade, I’d like to suggest that the scope of board skepticism should include a company’s social and environmental performance.
The Business Roundtable notes in its 2012 Principles of Corporate Governance that “effective directors maintain an attitude of constructive skepticism; they ask incisive, probing questions and require accurate, honest answers.” This attitude should not only apply to financial statements, it should also apply to advertising, public relations, sustainability and corporate responsibility reports with the company’s mission and values used as touchstones ».
*Richard Lawton founded Triple Ethos in 2012 after earning an MBA in Sustainability from Antioch University New England and being named a Governance Fellow with the National Association of Corporate Directors (NACD). He currently serves on the Boards of two non-profits with mission-driven earned revenue models, and recently earned his “Applying the Principles of Servant Leadership” certification from the Greenleaf Center for Servant Leadership. He has served in executive-level positions with Time Inc., Barnes & Noble, and Comag Marketing Group (a joint venture between Hearst and Conde Nast) where his management responsibilities included a wide range of corporate functions including sales, marketing, marketing analysis, information systems, supply chain management, human resources, and corporate communications. Recognized by Folio magazine as “being one of the magazine industry’s top 40 influencers and innovators”, Richard led initiatives to make the retail supply chain more efficient and profitable while reducing its environmental impact. He has presented at numerous industry conferences, published articles on improving supply chain efficiency, and served on the Magazine Publishers Association’s Environmental Task Force and Walmart’s magazine sustainability committee.
Articles reliés :
GreenBiz Forum: Sustainability is Missing a Good Story and the Right Metrics (triplepundit.com)
What Is Skepticism, Anyway? (richarddawkins.net)