Pourquoi les employés ont-ils tendance à bafouer les règles d’éthique ?

Dans le contexte du nouveau code de gouvernance du Royaume-Uni, les administrateurs doivent exercer une vigilance accrue de la culture des organisations.

Cet article de GUENDALINA DONDE*publié dans Board Agenda, nous rappelle certains enseignements concernant la nature des comportements éthiques dans les organisations.

Perhaps the first important lesson from behavioural ethics is to forget the idea that human beings are perfectly rational. In reality, people do not always make consistent decisions, based on strict logic or narrow self-interest. Human behaviour is complex and emotions and intuition have a significant role to play in individual decision-making.

Voici donc plusieurs facteurs qui peuvent avoir une incidence significative sur les comportements éthiques et sur la culture organisationnelle.

J’ai pensé que tous les administrateurs devraient se familiariser avec ces notions.

Bonne lecture ! Vos commentaires sont les bienvenus.


Business ethics: Why do good people do bad things?




The UK’s revised governance code will require boards to keep a watchful eye on their corporate cultures. To this end, understanding behavioural ethics can help instil the right values in employees.

There is no escaping the current increasing pressure for boards to have this question on their agenda, as the draft new UK Corporate Governance Code contains a provision requiring directors to monitor and assess their corporate culture to satisfy themselves that behaviour throughout the business is in line with the company’s values.

Perhaps the first important lesson from behavioural ethics is to forget the idea that human beings are perfectly rational.

What can be done to ensure that employee behaviour is in line with ethical values? Ethics programmes, which include the development of a code of ethics, training and communication campaigns can go some way, but even the best-intentioned ethics programmes will fail if they don’t take into account behavioural ethics—the biases that can blind us to unethical behaviour, whether ours or that of others.


People are likely to put aside their personal moral standards at work if they think this is what is expected of their role


“I was only following orders” is a classic indicator of this kind of ethical blindness. Expectations of a role can translate into pressure to compromise one’s ethical standards.

Many organisations make explicit in their code of ethics that all employees, and managers in particular, have the responsibility to be a role model for ethics in the organisation. It is important that this message is also reinforced through the communications strategy and through training for managers.


Ethics needs to become part of the reward, recognition and promotion system


Availability bias means that people tend to overestimate the likelihood of something happening because a similar event has either happened recently or because they feel emotional about a previous similar event. If employees remember that someone was promoted or rewarded for commercial results, which were achieved by unethical means, they will think that this is the norm—even if it was just a one-off event.

On the other hand, recognising and rewarding those who live up to the organisation’s ethical values, or communicating positive stories internally, can be a quick and effective way to send employees the message that ethics is important in the organisation.


Time pressure can negatively impact organisational culture and the ability to consider ethical implications of decisions


A group of seminary students were asked to prepare a talk on the Good Samaritan at two adjacent buildings. In between talks, the researchers told participants that they should hurry, varying the amount of urgency between students. An actor was situated in an alleyway between the two buildings, posing as a sick man.

The results showed that time pressure had a significant impact on the students’ willingness to stop and help the sick man: in low-hurry situations, 63% helped; medium hurry, 45%; and high hurry only 10%. This was even when, ironically, they were on their way to prepare a talk on the Good Samaritan.


Internal communications and the language used within an organisation can have a significant impact on ethical culture


The framing effect is a cognitive bias where individuals respond differently to the same problem depending on how it is presented. Communications manipulate perception and how a situation is interpreted or framed, making it easier for employees to rationalise their behaviour. The use of aggressive language—such as “at war with competitors”—promotes rigid framing which can, in turn, drive ethical blindness.

On the other hand, using positive language can be a driver of change—changing a whistleblowing line to a “Speak Up” line can have a significant effect on call volume.


In some circumstances, “nudging” ethics can be more effective than enforcing compliance


Nudge Theory (developed by the 2017 Nobel laureate Richard Thaler) suggests that positive reinforcement and indirect suggestions can be more effective in encouraging desired behaviour than direct instructions, legislation and enforcement.

This concept has seen many applications, especially in marketing, and it can also be used to promote an ethical culture. An approach that focuses on ethics—by communicating ethical values, explaining how and why an organisation does its business, encouraging individual judgement based on ethical values—is at least as important as having clear rules of conduct which employees must follow, and the related sanctions.


Individual responsibility for values and associated behaviours needs to be encouraged


Following the atrocities of World War II, one of the most researched behaviour patterns has been the willingness of people to put aside their own moral standards and give up responsibility for their actions if they are following the instructions of a person in a position of authority.

To prevent this kind of blind obedience, it is important that companies encourage employees to apply critical thinking and learn how to take initiative, rather than just follow orders.corporate culture, Board Agenda Culture Survey

Perhaps the most well known of these studies was by Stanley Milgram, whose electric-shock experiment showed that people are likely to follow orders given by authority figures (e.g. managers, teachers, police officers) even if it means inflicting harm on another human being.

To prevent this kind of blind obedience, it is important that companies encourage employees to apply critical thinking and learn how to take initiative, rather than just follow orders. Promoting an open culture where employees feel empowered to challenge decisions, even when they have been instructed by a superior, is paramount.


People determine the appropriate behaviour by looking at what others are doing


The phrase “everybody’s doing it” is a red flag which signifies that there may be an ethical problem. Social pressure from a majority group can cause a person to conform to a certain behaviour, and there is plenty of research to back this up, most recently from behavioural economists like Francesca Gino and Dan Ariely.

To avoid this ethical risk, training staff on ethical matters is important to create a shared systems of beliefs and to keep these issues prominent in people’s minds when they face a difficult decision.

Leadership engagement and the right “tone at the top” are also crucial. We naturally follow our leaders, and employees will be more likely to behave unethically if they perceive that their senior leaders and managers fail to “walk the talk”.


Doing the right thing needs to become our instinctive reaction


Daniel Kahneman, professor of psychology at Princeton University, proposes that most human decision-making is done intuitively and subconsciously (“System 1”) before the cognitive part of the brain engages (“System 2”).

In many circumstances, even when people feel they are making a rational decision, their cognitive System 2 is simply rationalising a decision that their intuitive System 1 has already made. Sometimes this results in a seemingly irrational decision that might increase ethical risk.

Embedding ethical values into everything the organisation does can help them become an automatic part of an employee’s System 1. Corporate culture—“the way things are done around here”—is a powerful influence upon our corporate subconscious.

Sometimes a company’s culture can actually be working against its ethical values. Looking at which behaviours are rewarded, considering how messages are framed, and setting an example at the top are all examples of how ethics can achieve saliency in an organisation.

So perhaps the question should be: Why do good people do good things? And how can we support and empower them to consider the ethical implications of their decisions?


Guendalina Dondè* is a senior researcher at the Institute of Business Ethics.

Auteur : Gouvernance des entreprises | Jacques Grisé

Ce blogue fait l’inventaire des documents les plus pertinents et récents en gouvernance des entreprises. La sélection des billets, « posts », est le résultat d’une veille assidue des articles de revue, des blogues et sites web dans le domaine de la gouvernance, des publications scientifiques et professionnelles, des études et autres rapports portant sur la gouvernance des sociétés, au Canada et dans d’autres pays, notamment aux États-Unis, au Royaume-Uni, en France, en Europe, et en Australie. Chaque jour, je fais un choix parmi l’ensemble des publications récentes et pertinentes et je commente brièvement la publication. L’objectif de ce blogue est d’être la référence en matière de documentation en gouvernance dans le monde francophone, en fournissant au lecteur une mine de renseignements récents (les billets quotidiens) ainsi qu’un outil de recherche simple et facile à utiliser pour répertorier les publications en fonction des catégories les plus pertinentes. Jacques Grisé est professeur titulaire retraité (associé) du département de management de la Faculté des sciences de l’administration de l’Université Laval. Il est détenteur d’un Ph.D. de la Ivy Business School (University of Western Ontario), d’une Licence spécialisée en administration des entreprises (Université de Louvain en Belgique) et d’un B.Sc.Comm. (HEC, Montréal). En 1993, il a effectué des études post-doctorales à l’University of South Carolina, Columbia, S.C. dans le cadre du Faculty Development in International Business Program. Il a été directeur des programmes de formation en gouvernance du Collège des administrateurs de sociétés (CAS) de 2006 à 2012. Il est maintenant collaborateur spécial au CAS. Il a été président de l’ordre des administrateurs agréés du Québec de 2015 à 2017. Jacques Grisé a été activement impliqué dans diverses organisations et a été membre de plusieurs comités et conseils d'administration reliés à ses fonctions : Professeur de management de l'Université Laval (depuis 1968), Directeur du département de management (13 ans), Directeur d'ensemble des programmes de premier cycle en administration (6 ans), Maire de la Municipalité de Ste-Pétronille, I.O. (1993-2009), Préfet adjoint de la MRC l’Île d’Orléans (1996-2009). Il est présentement impliqué dans les organismes suivants : membre de l'Ordre des administrateurs agréés du Québec (OAAQ), membre du Comité des Prix et Distinctions de l'Université Laval. Il préside les organisations suivantes : Société Musique de chambre à Ste-Pétronille Inc. (depuis 1989), Groupe Sommet Inc. (depuis 1986), Coopérative de solidarité de Services à domicile Orléans (depuis 2019) Jacques Grisé possède également une expérience de 3 ans en gestion internationale, ayant agi comme directeur de projet en Algérie et aux Philippines de 1977-1980 (dans le cadre d'un congé sans solde de l'Université Laval). Il est le Lauréat 2007 du Prix Mérite du Conseil interprofessionnel du Québec (CIQ) et Fellow Adm.A. En 2012, il reçoit la distinction Hommage aux Bâtisseurs du CAS. En 2019, il reçoit la médaille de l’assemblée nationale. Spécialités : Le professeur Grisé est l'auteur d’une soixantaine d’articles à caractère scientifique ou professionnel. Ses intérêts de recherche touchent principalement la gouvernance des sociétés, les comportements dans les organisations, la gestion des ressources humaines, les stratégies de changement organisationnel, le processus de consultation, le design organisationnel, la gestion de programmes de formation, notamment ceux destinés à des hauts dirigeants et à des membres de conseil d'administration.

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