Catégorie : Recrutement

Les failles du benchmarking dans l’établissement des rémunérations !


Voici le point de vue de l’auteure Claire Linton-Evans*, paru dans le  Sydney Morning Herald récemment, à propos des pratiques de benchmarking, largement utilisées dans le domaine de la sélection et de la rémunération.

Ces méthodes ont du succès parce qu’elles sont utiles, autant aux employés qui tentent de se situer parmi leurs pairs, qu’aux entreprises qui comptent sur ces mesures pour recruter et rémunérer les employés-cadres.

L’auteure montre que cette approche peut conduire à toute sorte d’aberrations et d’iniquités car les titres des emplois et leurs salaires peuvent varier considérablement selon les situations. Elle donne également lieu à une inflation des rémunérations car aucune entreprise ne souhaite recruter un employé « moyen » !

Mme Linton-Evans affirme que l’approche peut cependant être utile au niveau gouvernemental car les emplois sont spécifiés très rigoureusement et ils jouissent de descriptions uniformes d’un secteur à un autre, permettant ainsi de faire des comparaisons sensées.  

Dans tous les cas, les organisations devraient considérer d’autres facteurs pour établir la rémunération.

Je vous invite à prendre connaissance de ce cours article. Quelles sont vos expériences avec le benchmarking ? Bonne lecture !

The death of salary benchmarking

 

For decades benchmarking has been the private sector’s employment solution, forcing candidates into salary bands the way square pegs fit into round holes – often by shaving off some sides. Published by industry bodies and recruitment firms after surveying multiple companies, these annual benchmarking studies attempt to explain what salary range a role (usually by job title) is paid within each industry.

Cleverly marketed, they have been popular for so long because the data « benefits » two client segments: the employees and companies. Employees are told to use the range to ascertain their market value, while firms use the data to budget for new roles, with a level of comfort that they are in step with what the market is paying. However, as anyone who has interviewed or recruited recently knows, benchmarking is becoming increasingly unreliable.

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Using salary benchmarks is dangerous for both the companies that rely on it to recruit and for executives who expect to be paid within a range. Some companies give benchmarking a cursory glance at budget time. Other companies absurdly state publicly and proudly that they pay only « up to the 75th percentile » of the industry’s benchmark, a declaration that rarely attracts top talent (nor motivates their existing employees).

By evaluating a candidate and their eligibility for a role on salary rather than experience, these businesses often remove the most qualified candidates from the process, and it’s these companies that employees should be wary of. The tip-off? The « What is your current salary/salary expectation? » question which will be often one of the first questions in the screening interview.

I was reminded of this recently when an old colleague shared his dismay after commencing a senior role in the software industry. It had been a delicate  hiring process because the previous manager of the division had held the title of executive general manager…and  before   this had been the executive assistant!  It was a classic and all too common case of a company that used a job title to reward an under-skilled employee, who didn’t have the experience of an EGM and wasn’t being paid the salary of a senior manager either. Obviously, this person couldn’t perform the role and my colleague was hired to fix the problem. So, if this company was involved with a salary benchmarking survey, what did their figures do to pull the average salary of a software EGM down?

And that’s exactly where the concept of benchmarking becomes redundant – job titles and salaries can vary wildly from employee to employee, company to company and situation to situation. Benchmarking them on the criteria of industry, title and salary is not enough for companies to use as a mandatory remuneration guide. The best and most in demand employees will expect to be paid well above a salary band they know has been derived from a motley crew of industry peers. They will know what their value is and wait for an educated employer to offer them an attractive salary. Moreover, successful companies are more aware than ever that their people create their competitive advantage and by offering a salary that is not competitive, they can’t expect their people to stick around.

Where salary benchmarking is successful is within the Government. Generally departments work on strict salary bands aligned to job codes. This works well because they are limited by budgets set annually, and they vigilantly hire employees into strict bands and titles.  Given the  number of variables in the private sector, the concept isn’t vaguely relatable, which is why salary benchmarking should be an interesting, but never a deciding factor these days in the hiring process.

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*Claire Linton-Evans is a senior executive and author of the career bible for modern women, Climbing the Ladder in Heels – How to Succeed in the Career Game of Snakes and Ladders. 

Sur quoi les organisations doivent-elles d’abord travailler : sur la stratégie ou sur la culture ?


Voici un article très intéressant de Elliot S. Schreiber* paru sur le blogue de Schreiber | Paris récemment. L’auteur pose une question cruciale pour mieux comprendre la nature et la priorité des interventions organisationnelles.

À quoi le management et le C.A. doivent-ils accorder le plus d’attention : À stratégie ou à la culture de l’organisation ?

L’auteur affirme que la culture, étant l’ADN de l’entreprise, devrait se situer en premier, …  avant la stratégie !

Le bref article présenté ci-dessous pose deux questions fondamentales pour connaître si l’entreprise a une culture appropriée :

(1) Does it cost us the same, more or less than competitors to recruit and retain top talent ?

(2) Are customers happy with the relationship they have with our company versus our competition ?

If it costs you more to recruit and retain your best talent or if customers believe that competitors are easier to deal with, you have cultural issues that need to be dealt with.   We can guarantee that if you do not, you will not execute your strategy successfully, no matter what else you do.

Ce point de vue correspond-il à votre réalité ? Vos commentaires sont les bienvenus. Bonne lecture !

Which To Work on First, Strategy or Culture ?

 

Peter Drucker famously stated “culture eats strategy for breakfast”.   A great quote no doubt and quite right, but it still raises the question – one that we recently got from a board member at a client organization – “which should we work on first, strategy or culture”?

Consider the following; you are driving a boat.  You want to head east, but every time you turn the wheel the boat goes south.  In this analogy, the course direction is strategy; the boat’s rudder is culture.  They are not in synch.  No matter how hard you turn the wheel, the rudder will win.  That is what Drucker meant.

Every organization has a culture, whether it was intentionally developed or not.  This culture gets built over time by the personalities and principles of the leaders, as well as by rewards, incentives, processes and procedures that let people know what really is valued in the company.

Culture is defined as “the way we do things around here every day and allow them to be done”. Employees look to their leaders to determine what behaviors are truly values, as well as to the rewards, incentives, processes and procedures that channel behaviors.

Executives we work with often get confused about culture, thinking that they need to duplicate the companies that are written up in publications as having the best cultures.  We all know the ones in these listings.  They are the ones with skate ramps, Friday beer parties, and day care centers.  All these things are nice, but there is no need to duplicate these unless you are attempting to recruit the same employees and create the same products and services.  No two companies, even those in the same market segment, need to have the same culture.

We know from discussions with other consultants and business executives that there are many who strongly believe that culture comes first.  What they suggest is that since culture is there—it is the DNA of the company—it comes before strategy.  It may be first in historical order, but that is not what matters. You don’t need pool tables and skate ramps like Google to have a good culture.   What matters with culture is whether or not it drives or undermines value creation, which comes from the successful interaction of employees and customers.

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* Elliot S. Schreiber, Ph.D., is the founding Chairman of Schreiber Paris.  He has gained a reputation among both corporate executives and academics as one of the world’s most knowledgeable and insightful business and market strategists. Elliot is recognized as an expert in organizational alignment, strategy execution and risk management.  He is a co-founder in 2003 of the Directors College, acknowledged as Canada’s « gold standard » for director education.