Voici un excellent article paru sur le blogue de Josse Tores, un auteur reconnu pour ses qualités d’influenceur, de conférencier et d’éditeur. M. Tores explique bien l’importance pour tout entrepreneur de se doter d’un conseil aviseur.
L’article fait état de huit facteurs qui contribuent à l’efficacité d’un conseil aviseur. Vous trouverez ci-dessous un sommaire des 8 caractéristiques.
Je vous conseille de prendre le temps de lire ce court article.
Bonne lecture. Vos commentaires sont appréciés.
Advisory boards are used by the best entrepreneurs as a way to fill knowledge gaps with subject matter experts. Advisory board members are not directors in the traditional sense. Advisory board members do not serve a governance function and do not represent shareholders or other stakeholders. An advisory board’s role is simply to provide advice to the entrepreneur relative to achieving business goals.
At its most basic level an advisory board acts as a sounding board for the business owner. At its best, an advisory board provides expertise, guidance, and business development opportunities. In all cases, the advisory board provides the entrepreneur a group of experts with whom to talk about opportunities, challenges, and next steps.
The following are 8 tips to creating an effective advisory board:
1. Have a Purpose: “Management by objective works – if you know the objectives. Ninety percent of the time you don’t.” – Peter Drucker
2. Recruit Doubters: “The path of sound credence is through the thick forest of skepticism.” – George Jean Nathan
3. Leverage the Network: “The purpose of human life is to serve, and to show compassion and the will to help others.” – Albert Schweitzer
4. Write It Down: “A verbal contract isn’t worth the paper it’s written on.” – Samuel Goldwyn
5. Time is Money: “Price is what you pay. Value is what you get.” – Warren Buffett
6. Keep It Intimate: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead
7. Maximize Value: “Success depends upon previous preparation, and without such preparation there is sure to be failure.” – Confucius
8. Ongoing Communication: “Number one, cash is king…number two, communicate…number three, buy or bury the competition.” – Jack Welch
Entrepreneurs should consider forming an advisory group as early in the life of the business as possible. Advisory boards should be dynamic, changing composition as challenges change. Advisors should know their role may be temporary. They should be recognized and praised by the entrepreneur to ensure they remain engaged and involved. Above all else, advisors should recognize that they are there to provide advice to the entrepreneur and not to govern the business. Utilizing these eight tips enables an entrepreneur to achieve greater success in a shorter amount of time.