Recommandations utiles pour la création d’un conseil aviseur (Advisory Board) efficace !


Voici un excellent article paru sur le blogue de Josse Tores, un auteur reconnu pour ses qualités d’influenceur, de conférencier et d’éditeur. M. Tores explique bien l’importance pour tout entrepreneur de se doter d’un conseil aviseur.

L’article fait état de huit facteurs qui contribuent à l’efficacité d’un conseil aviseur. Vous trouverez ci-dessous un sommaire des 8 caractéristiques.

Je vous conseille de prendre le temps de lire ce court article.

Bonne lecture. Vos commentaires sont appréciés.

 

 8 Tips to Creating an Effective Advisory Board

 

Advisory boards are used by the best entrepreneurs as a way to fill knowledge gaps with subject matter experts. Advisory board members are not directors in the traditional sense. Advisory board members do not serve a governance function and do not represent shareholders or other stakeholders. An advisory board’s role is simply to provide advice to the entrepreneur relative to achieving business goals.

Business in London
Business in London (Photo credit: Stuck in Customs)

At its most basic level an advisory board acts as a sounding board for the business owner. At its best, an advisory board provides expertise, guidance, and business development opportunities. In all cases, the advisory board provides the entrepreneur a group of experts with whom to talk about opportunities, challenges, and next steps.

The following are 8 tips to creating an effective advisory board:

1. Have a Purpose: “Management by objective works – if you know the objectives. Ninety percent of the time you don’t.” – Peter Drucker

2. Recruit Doubters: “The path of sound credence is through the thick forest of skepticism.” – George Jean Nathan

3. Leverage the Network: “The purpose of human life is to serve, and to show compassion and the will to help others.” – Albert Schweitzer

4. Write It Down: “A verbal contract isn’t worth the paper it’s written on.” – Samuel Goldwyn

5. Time is Money: “Price is what you pay. Value is what you get.” – Warren Buffett

6. Keep It Intimate: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead

7. Maximize Value: “Success depends upon previous preparation, and without such preparation there is sure to be failure.” – Confucius

8. Ongoing Communication: “Number one, cash is king…number two, communicate…number three, buy or bury the competition.” – Jack Welch

Entrepreneurs should consider forming an advisory group as early in the life of the business as possible. Advisory boards should be dynamic, changing composition as challenges change. Advisors should know their role may be temporary. They should be recognized and praised by the entrepreneur to ensure they remain engaged and involved. Above all else, advisors should recognize that they are there to provide advice to the entrepreneur and not to govern the business. Utilizing these eight tips enables an entrepreneur to achieve greater success in a shorter amount of time.

Trois (3) stades de gouvernance adaptés à la croissance des entreprises


Aujourd’hui, je vous propose la  lecture d’un court article publié par George Bradt dans Forbes qui décrit les trois (3) stades de gouvernance qu’une organisation est susceptible de vivre au cours de son évolution.

En effet, plus une organisation croît, plus le besoin de structure devient nécessaire et plus le besoin d’une nouvelle gouvernance se fait sentir. L’auteur prend l’exemple d’un commerce qui prend rapidement de l’expansion et dont le propriétaire-dirigeant ressent, dans un premier temps, le besoin de s’entourer d’un conseil aviseur pour l’aider à franchir un nouveau cap.

Les stades de développement généralement vécus par les organisations sont les suivants :

(1) Stade informel : Aviseurs ad hoc;

(2) Stade de structuration et de formalisation : Conseil aviseur externe;

(3) Stade de croissance accélérée : Conseil d’administration et management professionnel.

Je vous invite à lire l’article dont voici un extrait. Pour plus d’information sur les modes de transition, rendez-vous sur le site de Prime Genesis

Just like you need different types of boards to ride surf, snow or street, you need different boards to help guide different stages of your business. While solo entrepreneurs can get by with an informal cadre of advisors, other organizations need more disciplined boards of advisors or formal boards of directors. The key is to evolve your board as your organization’s needs change similarly to how you must lead differently as your team grows.

Evolve Your Board As Your Organization Changes!

Informal Ad Hoc Advisors

Almost everybody has someone they turn to for advice: lawyer, accountant, priest, friend, spouse, local bartender or the like. These early advisors generally have a personal connection to the leader. Hopefully they have relevant, valuable expertise as well.

Advisory Boards

As Rob was putting together his initial advisory board, he looked for people with competency and character he could trust. At first, he started with those who had a connection to himself or to one of his key constituents. Over time, he’s learned to strike a balance on his board between people with direct, automobile industry experience and those with complementary experiences.

English: The Wikimedia Foundation's Public Pol...
English: The Wikimedia Foundation’s Public Policy Initiative staff and Advisory Board members (from L-R): Board Member Robert Cummings, Head of Public Outreach Frank Schulenburg, Board Member Mary Graham, Campus Team Coordinator Annie Lin, Public Outreach Officer Pete Forsyth, Education Programs Manager Rod Dunican, Board Member Barry Rubin, Research Analyst Amy Roth, Board Member Rod Schneider, Communications Associate LiAnna Davis, and Board Member Wayne Mackintosh. (Photo credit: Wikipedia)

While he was younger, he needed his board members to be “more supportive and somewhat paternal.” Now he looks to the board to provide an outside view, help refine the strategy, and push him and his leadership team to get better. The best advice he ever got from a board member was when he was told that “there are certain times when opportunities, situations arise where the right answer may create short term pain and a tough week, month, even year, in exchange for hopefully a better 20 years.”Rob compensates his advisory board members in two ways. First he gives them a stipend for the three meetings they come to each year, each lasting a day and half. But that’s really to let them know he’s serious about their involvement. It’s the second part of their compensation that’s most valuable: the learning and connections they get from being involved and the feeling of satisfaction from helping someone they like and respect.

At some point, he expects the board will help him transition leadership to the next generation.

Boards of Directors

Boards of directors come into play when the owners or key stakeholders of an organization cannot or choose not to manage the organization themselves. Instead of advising the owner/manager, boards of directors take on fiduciary responsibility in representing the owners or stakeholders in directing management. Both advisory boards and formal boards of directors should have their own strategic, organizational and operational processes. They just have different bases for their authority.

Evolve Your Board As Your Organization Changes (huffingtonpost.com)

Who Advises the Entrepreneur? (blogs.hbr.org)

Advisory Boards (business2community.com)

Succession planning isn’t just for big companies (business.financialpost.com)