Étiquette : Médias

Les administrateurs doivent-ils communiquer avec les investisseurs ?


Voici une question fondamentale à laquelle tout administrateur sera probablement confronté durant son mandat. Comme c’est un sujet assez controversé, il est très important de soulever cette question dans le cadre de ses fonctions au sein d’un C.A. Les membres de conseils d’administration doivent savoir quelle est la politique à cet égard. L’article du Financial Times donne un apeçu des avis d’experts à ce sujet. Vous devez vous inscrire pour consulter cet article; c’est gratuit et je vous encourage à vous inscrire .
 
Investors and their directors need to talk – FT.com

Financial Times
Financial Times (Photo credit: Christine ™)

« So why don’t boards engage more directly with the shareholders who elect them into office?

… One director of a large blue chip multinational told me: “I put myself in the camp [that believes] that management should do all the speaking.” Another said: “There is a great deal of uneasiness about directors establishing relationships directly with investors and a perception that they could inadvertently get in management’s way.” Their main worry was that shareholders might discern differences between themselves and the company’s management. Other directors, meanwhile, were anxious of falling foul of rules such as the US Securities and Exchange Commission’s Regulation Fair Disclosure which bans the selective release of information. One lead director of a large US company told me the “danger is higher than ever; one could blunder quite easily in saying something the company has not disclosed”.

Le C.A. et l’utilisation des médias sociaux


Excellent document de Santiago Chaher et James David Spellman paru dans Global Corporate Governance Forum Publication. La publication présente plusieurs facteurs qui devraient inciter les conseils d’administration à se préoccuper sérieusement des médias sociaux. À lire. 

Corporate Governance and Social Media

« What should board members know about social media as it relates to a company’s ability to do business and safeguard its image? And what is the board’s role in helping a company make the best use of social media—and defending against its misuse? Two corporate governance practitioners provide insights on the power of new social technologies to shape boards’ decisions and bolster stakeholders’ influence ».
 
Image representing Twitter as depicted in Crun...
Image via CrunchBase

« In short, today’s corporate directors have the ‘necessary’ skills in terms of compliance and financial performance, but not the ‘sufficient’ skills in terms of strategic or technological know how, » says Barry Libert, chief executive officer of OpenMatters, a consultancy for boards. « Why? Because for years, astute corporate directors believed the tools that companies like Facebook and Twitter offered weren’t essential. In their view, these new means of communications were for kids, had little, if any, business value, and created minimal strategic, operational or financial risks. Wow, were they wrong. »

This circumstance will change as business and personal needs require more extensive use of social media.For a 2011 Deloitte questionnaire, 79 percent of all public company respondents reported that their board’s use of technology is increasing.

Comment composer avec les médias traditionnels ?


The 24-hour news cycle
The 24-hour news cycle (Photo credit: West Point Public Affairs)

Voici un court article présentant les meilleures pratiques dans la manière de faire face aux médias traditionnels. Les conseils s’appliquent essentiellement aux membres de la haute direction des entreprises mais plusieurs enseignements peuvent être utiles à tous les gestionnaires.

Comment composer avec les médias ?

Voici un extrait de l’article publié dans inhouseaccess.com

The panelists addressed the tension between the pressure of the 24-hour news cycle and lawyers’ natural inclination to get all the facts and avoid damaging admissions. They emphasized the importance of preparation, from thinking about how to handle a crisis and having a crisis communications plan, to individual media training and preparing for interviews in advance rather than just winging it. There were differing views regarding “on the record” (put the statement in quotes and identify the speaker), “background” (put the statement in quotes but only provide general description of speaker) and “off the record” (cannot attribute or use). Regardless of the “rules of engagement,” everyone agreed that it was crucial to have a clear understanding of the facts, focus of story and reporter intent. Each panelist emphasized a common theme: Be clear and concise. Villa did just that when he said, “Know your message, stick to it, be brief, be clear, be confident and shut up!”

Particularly noteworthy take-aways:

  • Remember that discussions with your PR representatives may not be privileged. (John Villa)
  • Avoid statements that enrage your adversary, especially when it is the Department of Justice or the State Attorney General. (John Villa)
  • It is dangerous to have the GC inform the press; she knows too much. (John Villa)
  • If you are going to be interviewed, practice your answer. (Pete Williams)
  • When you make affirmative statements, be sure of your facts. (Bob Bostrom)
  • Speak clearly (e.g., in English – not complicated legal jargon). (Pete Williams)
  • First, do the right thing; then, it is easier to talk about it. (David Goodfriend)
  • Know your client and its culture, as it will be major factor in how you deal with the media. (Lisa Joyner)
  • Bring your public affairs professionals in early so they are aware of what is going on. (Pete Williams)

Whether the story is about the company facing civil liability or accusations of criminal conduct, a bad turn in business, an employee complaint or an unhappy customer –– you must be ready to field calls from the media, have a strategy for responding to questions and be prepared to address the difficult questions. And, as Joyner reminded us with a quote from Will Rogers, “Never miss a good chance to shut up!”

La communication du PDG avec ses employés : Un exercice qui requiert beaucoup d’attention !


Voici un excellent article de Peggy Klaus publié dans Harvard Business Review sur un sujet crucial : La communication du CEO avec les employés et les parties prenantes de l’organisation. À lire.

Voici un extrait de cet article :

« Are you a CEO preparing to give a town hall state-of-the-union talk to your employees? Whether you’re a new CEO or one who’s been sitting in the chair for some time, keep reading.

An awful lot of planning, time and resources go into these town halls. They’re frequently big productions beamed via satellite to offices around the world. Employees take time away from their jobs to attend. Yet, incredibly, there is so much wasted opportunity. Take a look at your speech.

Have you spent time thinking about what’s in it for them? Do you know why you’re really giving it — aside from your Communications Director or head of HR telling you to that you’re supposed to update the troops and it’s another box you have to check off?

Have you asked yourself: What do you want your people to feel, think and do when you are done? (If you’ve left that part to the speechwriter, don’t.)

Have you addressed the elephant in the room? Bad press, layoffs, elimination of benefits, product recall, weak earnings, downgraded rating, takeovers, even widespread perceptions of you that might be less than flattering?

Employees are sick of pep talks that say nothing and do nothing but leave them guessing both about the state of the company and their Chief Executive. When it comes to their leaders, employees want and need a feeling of intimacy — the ability to see into them and to connect with them. They want to know who their leaders are — their background and experience and why they took this job. They want to understand their leaders’ style, their values, hot buttons, vulnerabilities, what keeps them up at night, what they plan on doing and what they expect from people. Yes, they want to be motivated and inspired but they can’t be either if you’re just a talking head ».

Articles reliés :

Three Traits Every CEO Needs (asafsolell.wordpress.com)

Should Your CEO Be On Twitter? (edelman.com)

Stop ‘Doing’ and Start Managing (inc.com)

The 1 Big Mistake Visionary CEOs Often Make (vistage.com)

L’importance pour le Board de bien comprendre les implications des médias sociaux


Excellent article écrit par Holly J. Gregory, partner Weil, Gotshal & Mages, dans Practicallaw.com

SOCIAL MEDIA : What Boards Need to Know

Voici un extrait des pricipaux points saillants. Vous devez lire cet article pour avoir plusieurs bonnes suggestions concernant cette problématiques.

Importance for boards to understand the implications of social media

« Boards need to be proactive in learning about social media from a strategic and risk management perspective, so that they can provide effective guidance and risk oversight. They should understand the company’s social media policies and internal controls, as well as the processes that management uses to monitor and manage social media risks. Boards should also understand the value of social media as a source of information, and should determine with management how best to mine and aggregate that information.

The following sets outs steps the board should take, including important questions the board should ask, to understand and effectively oversee the company’s use of, and policies on, social media:

Discuss corporate strategy

The board should periodically discuss with management its strategic approach to social media. Questions the board should ask include:zzHow does social media relate to corporate strategy?

Ensure adequate risk management

The board (or an appropriate committee) should also periodically discuss with management the risks associated with social media and ensure that the company is adequately managing those risks. Issues the board should focus on include:zzHow does the company monitor and mine social media from a risk perspective?

Identify relevant personnel

The board should know who in the company is responsible for social media efforts. The board should ask:zzHow is responsibility for social media organized in the company?

Review social media policies and internal controls.

The board (or an appropriate committee) should review company policies and internal controls related to social media from time to time. The board should make sure that the company has strict, straightforward and well-understood policies about who communicates for the company and in what circumstances. These policies should specifically address social media. Any company information that is posted online should first be approved by people who are knowledgeable about disclosure requirements under federal securities laws (such as Regulation FD, proxy solicitation rules, antifraud laws and prospectus requirements), advertising laws and other applicable laws. Key questions the board should consider include:What are the company’s social media policies?

Evaluate shareholder relations programs.

The board should review shareholder relations and communications programs to evaluate whether the company is well-positioned to elicit information from key shareholders. The company should be able to determine what key shareholders care about so that the board and management can respond to legitimate concerns. In addition to trolling social media websites for information, the company should engage in regular outreach with significant shareholders. This can be done through the use of online surveys, shareholder hotlines, dedicated communication websites and targeted meetings with specific shareholders or groups of shareholders.

Assess investor communications policy.

The board should verify that the company’s investor communications policy is up-to-date and well-understood by directors, senior management and investor relations personnel. Boards should ask:zzAre messages coordinated?

Emphasize employee compliance.

The board’s attention to a culture of compliance at the company, beginning with the « tone at the top, » emphasizes the need for employees to act with integrity. The board should make sure that there are protected channels for employees to voice concerns. This will help discourage employees from making negative comments about the company through social media. Also, the board should recognize that rogue employees who act out online are often symptomatic of a broader morale problem within the company.

Confirm auditor review.

The board’s audit committee should ask the company’s internal audit department whether auditors are reviewing compliance with social media and communications policies.

Stay up-to-date.

Directors should follow relevant blogs and other social media related to the company, but with a strict understanding that they should « listen » only (just as they are advised not to engage with shareholders directly unless asked to do so on an agreed topic and message). This is not only important to ensure that communications and engagement are coordinated around a clear message, but also to avoid legal problems, such as the selective disclosure of material non-public information. Directors should ask management (including the corporate secretary and the corporate communications professionals) what they read and follow to stay up-to-date on influential views about the company and key governance issues ».

Le CAS propose des références essentielles en gouvernance de sociétés


Des références essentielles en gouvernance
Accessibilité, actualité et pertinence
 
Le Collège des administrateurs de sociétés (CAS) a obtenu la collaboration et l’appui de ses partenaires pour effectuer le repérage des meilleures publications dans le domaine de la gouvernance de sociétés.
 
Grâce à ses partenaires, le Collège vous donne accès gratuitement à cet espace consacré à des publications essentielles et d’actualité.
  Collège des administrateurs de sociétés (CAS)
 

Bulletin d’information du Collège des administrateurs (CAS) – Avril 2012


Le bulletin d’information d’avril du Collège des administrateurs de sociétés vient d’être publié. Bonne lecture.

logo-cas.gif

Bulletin du Collège des administrateurs de sociétés (CAS) – Avril 2012

Le bulletin d’information du Collège des administrateurs de sociétés


Le bulletin d’information du Collège des administrateurs vient d’être publié. Bonne lecture.

logo-cas.gifBulletin d’information du CAS – Décembre 2011

La formation en gouvernance des sociétés – article du Devoir


Voici un article, publié par Le Devoir le 19 novembre 2011, qui porte sur la formation en gouvernance offerte par le Collège des administrateurs de sociétés (CAS) de l’Université Laval. Le président du CAS, M. Bruno Déry, y décrit la raison d’être et présente les grandes lignes de ce programme de certification universitaire en gouvernance.
 
 
 
Le Collège des administrateurs de sociétés (CAS) offre aux administrateurs de sociétés une formation unique, de haute tenue et axée sur les meilleures pratiques de gouvernance. Survol de cet établissement scolaire en compagnie de son grand patron, Bruno Déry.
 

Reconnaissance mutuelle des programmes de formation en gouvernance entre le CAS et l’IFA


Le Collège des administrateurs de sociétés (CAS) annonce la signature d’une importante entente de reconnaissance avec l’Institut Français des Administrateurs (IFA) à Paris. Cette entente confère automatiquement à tous les diplômés du programme de certification en gouvernance de sociétés du CAS et de l’IFA, la reconnaissance mutuelle de la certification ainsi que la désignation d’administrateur de sociétés certifié (ASC), tant au Québec qu’en France. Cette entente confirme la notoriété du programme et de la désignation ASC au sein des sociétés européennes.

Reconnaissance mutuelle des programmes de formation en gouvernance entre le CAS et l’IFA

Voir aussi le Communiqués de l’IFA

 

Collège des administrateurs de sociétés

Ordre des Adm.A. – Reconnaissance mutuelle de qualifications professionnelles France-Québec


L’Ordre des administrateurs agréés du Québec (OAAQ) a procédé, le 6 octobre 2011, à la signature, d’un Arrangement de reconnaissance mutuelle de qualifications professionnelles France-Québec avec le ministère de l’Enseignement supérieur et de la recherche de la France.

Adm.A - membres en règle de l'OAAQ

Cette entente prévoit entre autres les modalités visant à faciliter et à accélérer la reconnaissance mutuelle des qualifications professionnelles des personnes exerçant la profession d’administrateur agréé au Québec et, en France, des titulaires d’une licence en gestion. Par cette entente, les administrateurs agréés ont donc l’opportunité de pratiquer leur profession en France. Cette entente donne également l’opportunité à l’Ordre de recruter de nouveaux membres.

Communiqué – Reconnaissance mutuelle des qualifications professionnelles

Vous pouvez consulter cette entente auprès de l’OAAQ afin d’obtenir des informations sur la marche à suivre pour bénéficier d’une attestation de reconnaissance en France.

L’impact phénoménal des TI sur le management des entreprises


Cet article de Forbes est percutant. L’auteur montre les conséquences inévitables de l’impact des réseaux sociaux sur le management des entreprises. À lire attentivement avec un bon café…

Civilizations have clashed in an unexpected way this year, as ordinary people using Facebook and Twitter knocked down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria. A so-called Arab spring…

Membres de CA et médias sociaux


Bon article de BoardMember.com sur l’mportance des réseaux sociaux pour les membres de CA. Six questions que le Board doit se poser. (partagé par Richard Leblanc)

Six Questions Board Members Should Ask About Social Media Usage – Boardmember.com

Corporate Board Member’s Boardmember.com is the public company director’s source for corporate governance education. Boardmember.com offers webcasts, articles, and interviews with corporate governance experts, as well as…