Qualité des relations entre le Président du conseil d’administration (PCA) et le Président et chef de la direction (PCD)


Excellent article paru dans Boardmember.com sur 5 des qualités requises pour obtenir des relations fructueuses entre le PCA et le PCD. Les cinq traits suivants semblaient faire l’unanimité des participants lors du Corporate Board Member’s Chairman/CEO Forum cet été :

  1. Communication
  2. Partage des tâches
  3. Préparer la relève du PCD
  4. Créer un climat d’ouverture
  5. Respect mutuel

    English: The Communication, Context and Relati...
    English: The Communication, Context and Relationship Aspect of a Date (Photo credit: Wikipedia)

Five Traits of a Successful CEO/Chair Relationship

« At Corporate Board Member’s Chairman/CEO Forum this summer, a dynamic duo sat on a panel to discuss how their relationship makes the company stronger. There were no superhero costumes, but Colin Dyer, CEO, and Sheila A. Penrose, chairman, Jones Lang LaSalle, are definitely dynamic, and the audience asked a number of questions, including, one of the most basic: How do they make a successful relationship work? During the panel, the following five key traits emerged :

Communication.
Sharing tasks.
Confronting CEO succession.
Having an open atmosphere.
R-E-S-P-E-C-T »

Les défis des 2 prochaines années en gouvernance | Un compendium de NACD


English: 1166 Avenue of the Americas (Marsh & ...
English: 1166 Avenue of the Americas (Marsh & McLennan Headquarters) (Photo credit: Wikipedia)

Vous trouverez, ci-joint, une publication de la NACD qui présente les défis qui attendent les administrateurs de sociétés au cours des prochaines années. Ce document est un recueil de lectures publié par les partenaires de la NACD : Heidrick & Struggles International, Inc., KPMG’s Audit Committee Institute, Marsh & McLennan Companies, NASDAQ OMX, Pearl Meyer & Partners et Weil, Gotshal & Manges LLP. Vous y trouverez un ensemble de points de vue très pertinents sur les sujets les plus importants en gouvernance. Un document précieux ! Voici comment les auteurs se sont répartis les thèmes les plus « hot » en gouvernance.

 

Corporate Governance: Five Mandates for a Complicated Era par Heidrick & Struggles

KPMG’s Ten To-Do’s for Audit Committees par KPMG’s Audit Committee Institute

A Board-Building View par Marsh & McLennan Companies

Governance Challenges Today and Tomorrow par NASDAQ OMX

Compensation: Back to Basics par Pearl Meyer & Partners

Board Challenge: Preparing for Crisis par Weil, Gotshal and Manges, LLP

Governance Challenges – 2012 and Beyond

« CORPORATE GOVERNANCE has seen significant changes in recent years. Legislators, regulators, and shareholders have had greater influence on the boardroom than ever before. These unprecedented changes have challenged boards and directors to stay ahead of the curve.

Recently released, Governance Challenges–2012 and Beyond offers a forward-looking perspective on the priority topics dominating boardroom discussion. This publication features current guidance and thought leadership from six of NACD’s strategic content partners, on issues ranging from executive compensation and director liability to risk oversight and board effectivenes. This compendium provides insights and practical guidance from the nation’s leading boardroom experts—NACD’s strategic content partners—each recognized as a thought-leader in their respective fields of corporate governance ».

NACD BoardVision: Private Equity’s Influence on Executive Compensation (bulletproofblog.com)

Conseil d’administration | Démissionner ou rester ?


Voici une vidéo très intéressante de Lucy Marcus interviewé par Axel Threlfall sur les positions que doivent prendre les administrateurs lorsque leur entreprise rencontre de graves difficultés. Comment éviter l’hémoragie qui peut en découler ? Faut-il encourager les départs de certains administrateurs ? Comment, et surtout qui, doit gérer cette crise interne ?  

Les administrateurs sont souvent confrontés à un dilemme : démissionner ou rester et affronter la tempête ! Mais dans certains cas, ils n’ont pas le choix : on leur montre la sortie. La capsule vidéo tente de répondre à ces questions délicates. Vous pouvez aussi visionner les autres capsules In the Boardroom de Lucy Marcus sur Youtube.com.

English: Virginia Beach Convention Center Boar...
English: Virginia Beach Convention Center Boardroom (Photo credit: Wikipedia)

 

In the Boardroom with Lucy Marcus: Director Contagion

 

« As you know, I believe that shareholders should have a role to play in the board and in holding the board to account, and indeed I’d like to see them do this more actively. (I like what Catherine Howarth of FairPensions had to say on the topic when I interviewed her for “In the Boardroom with Lucy Marcus” http://bit.ly/Uele9E). But equally importantly, I think that directors need to hold ourselves and one another to account as well. As we sit around the table we know who is engaged, active, and adding value, and we need to be frank and open about expectations and what happens when we fall short. I wrote a column about it “You’ve got to know when to go” http://bit.ly/Ol3F5f As I noted: There are several mechanisms that can be put into place to make this process easier for boards to deal with, including term limits, clear job descriptions and regular board evaluations; but really, it shouldn’t take that for directors to figure out the right thing to do — and do it. I think the more we talk about it openly, including in forums such as these, the better ». 

Les médias sociaux : Risques que les entreprises considèrent parmi les plus élevés !


Plusieurs entreprises se méfient comme de la peste des risques que posent les médias sociaux ! Et plusieurs pensent que ceux-ci seront parmi les plus importantes sources de risques dans les trois prochaines années. Nous avons déjà montré que cette nouvelle approche de communication pouvait receler de grands avantages pour les organisations qui sont préparées à y faire face. Cependant, l’article de Ken Tysiac paru dans CGMA nous met en garde contre les risques potentiels associés à l’utilisation des médias sociaux. Qu’en pensez-vous ? Sommes-nous trop frileux ? Comment composer avec cette nouvelle réalité ?

« But a survey of US executives, including many at multinational companies, found social media is one of the top five risks organisations face. The Deloitte & Touche LLP report Aftershock: Adjusting to the New World of Risk Management said that 27% of survey respondents predicted social media would be among the most important risk sources over the next three years.
Risk
Risk (Photo credit: The Fayj)

The global economic environment (41%), government spending (32%) and regulatory changes (30%), respectively, were the top three expected risks identified by executives in the survey – and the only ones named by a higher percentage of respondents than social media.
“Social media wasn’t even on the radar a few years ago – now it’s ranked among the top five sources of risk,” Henry Ristuccia, Governance, Regulatory & Risk leader at Deloitte Touche Tohmatsu Limited, said in a news release ».

“The rise of social media is just another contributor to the volatile global risk environment that companies are being forced to navigate.”

Quelles sont les qualités d’un président de conseil d’administration (PCA) exceptionnel ?


Voici un rapport de recherche publié par la firme Alvarez & Marsal, sur les qualités d’un bon président de conseil d’administration (PCA). L’étude présente les résultats des entrevues menées auprès de 22 PCA des plus grandes sociétés publiques britanniques qui ont oeuvrés avec plus de 120 PCA dans leurs carrières. Cette lecture, vraiment fascinante, montre clairement les qualités des PCA qui sont considérées comme exceptionnelles par leurs pairs. Ci-dessous, un bref extrait du rapport.

What makes an exceptional Chairman ?

« Our research has identified the key attributes displayed by exceptional chairmen in challenging times. Although most difficult to maintain during periods of duress, these characteristics are displayed throughout a chairman’s tenure and across all aspects of their management of the business. We have also compared these attributes with the guidance for chairmen provided by the Higgs Report and the more recent guidance note published by the Financial Reporting Council. This emphasises that ‘good boards are created by good chairmen’ and the importance of the chairman demonstrating ‘ethical leadership.’ In its detail, the guidance provides lists detailing the chairman’s role, rather than the qualities which come out of our research.

Alan Greenspan, Chairman of the Board of Gover...
Alan Greenspan, Chairman of the Board of Governors of the Federal Reserve, 1987-2006 (Photo credit: Wikipedia)

Firstly, and most importantly, an exceptional chairman understands the business, its culture, people and processes. This understanding encompasses recognising and embodying the values of the business as much as having knowledge of the business operations and the marketplace. An exceptional chairman also understands the wider industry and prepares the company for all eventualities, from further market disruption to opportunities to improve competitiveness. This is based on their deep knowledge of the company and sector. Extensive knowledge of a sector or type of sector (e.g. heavy manufacturing) is as important as the chairman’s ability to apply his or her accumulated experiences into effecting transformational change and preparing the business for future challenges.

Secondly, exceptional chairmen never consider themselves a one-person success. They create strong teams that have real influence on the company’s direction by building an effective board of non-execs and establishing a complementary working relationship with the CEO and their team. They implement change through the CEO, but are ready and able to step in at the right time to provide air cover to alleviate pressure. In short, they provide strong active leadership of the board.

Not afraid to take tough decisions in adversity, this type of chairman has an infectious enthusiasm and commitment to change which has a ripple effect, creating a ‘can-do’ attitude throughout the company. With internal stakeholders on board, the chairman uses strong communication skills to engage shareholders and other external stakeholders with change ».

L’article présente 8 aspects qui caractérisent les présidents de conseil qui ont du succès. Lisez la suite dans cet excellent rapport.

C’est le temps pour un nouveau poste de leader dans l’équipe du sommet stratégique ?


Voici un excellent article publié par Meghan M. Biro, dans Forbes à propos de l’importance à accorder à la culture organisationnelle, à la réputation de l’entreprise et à la place que doit occuper le gardien des valeurs culturelles et du changement organisationnel dans le sommet stratégique de l’entreprise. L’auteur présente les raisons qui militent en faveur d’avoir un expert du domaine de la culture organisationnelle comme CCO (Chief Culture Officer), donc au niveau le plus élevé de l’organisation. Est-ce trop d’avant-garde, audacieux, hardi, aventureux … pour vous ? L’auteur affirme que c’est une bonne occasion pour se démarquer ! Le conseil d’administration peut jouer un rôle stratégique d’instigateur à cet égard. Qu’en pensez-vous ?

Time for a New Leader in the C-Suite? – Forbes

« Business is remaking itself, and a concern for company culture appears to be high on the list of must-have skills (led by people who can add and subtract, of course). This truly makes me happy. What about you? I’ve been touting the benefits of company culture for a many years now and am very interested, but a bit skeptical to be honest, to read of this change in direction. Isn’t the C-Suite crowded already? There’s the CEO, CFO and COO, usually long-term appointments, flanked by the CIO, CSO and CMO, with average job tenures of two years. Usually the top HR person merits a VP title, not a C level label, so he or she sometimes falls below the radar of the inner ring of power mover/shakers. But maybe that’s changing. I’m feeling like it just might be. For sure, from where I sit, it’s a great idea. I’m curious how many other people have “Chief Culture Officer” on their leadership radar… »

Organizational Learning Culture Mind Map
Organizational Learning Culture Mind Map (Photo credit: kvalunas)

« … So is it time for you to create the post of Chief Culture Officer? Emphatic Yes. Do you want your business to survive the next wave of broken and shallow business models? Do you understand that value has multiple meanings? Do you want to build a real business, not a flip-out? Then do it. Get an extra chair for the C-Suite and surround it with a gracious and comfortable space. Make sure there’s another comfortable chair across the desk, too. You’ll spend some time in that one. Is it time to hire a Chief Culture Officer? Or at least dream about the possibilities? »

Pourquoi chaque haut dirigeant devrait-il faire appel à un coach professionnel ?


Voici un excellent article de Ray B. Williams, paru dans Psychology Today, sur les raisons qui devraient inciter les présidents et chefs de direction (PCD – CEO) à faire appel à un coach.

C’est un article de vulgarisation basé sur plusieurs recherches empiriques qui fait la démonstration de la quasi nécessitée, pour un haut dirigeant, d’avoir les conseils d’un professionnel du coaching.

Voici quelques références sur le coaching professionnel des dirigeants :

  1. Coaching exécutif de leaders et dirigeants
  2. Diriger un cabinet de coaching pour hauts dirigeants c’est avant tout… être coach
  3. Le coaching du dirigeant
  4. Coaching d’entreprise: Définition de coach de dirigeants, management, coaching d’entreprise
  5. L’accompagnement des managers et des dirigeants
  6. Coaching de gestion

Vous serez étonné d’apprendre que c’est probablement l’un des secrets les mieux gardés et que c’est l’une des raisons qui expliquent le succès de plusieurs grands gestionnaires. À lire.

Bonne lecture !

Why Every CEO Needs a Coach ?

 

« Paul Michelman, writing in the Harvard Business Review Working Knowledge, cites the fact that most major companies now make coaching a core part of their executive development programs. The belief is that one-on-one personal interaction with an objective third party can provide a focus that other forms of organizational support cannot. A 2004 study by Right Management Consultants found 86% of companies used coaches in their leadership development program.

Eric Schmidt, Chairman and CEO of Google, who said that his best advice to new CEOs was « have a coach. » Schmidt goes on to say « once I realized I could trust him [the coach] and that he could help me with perspective, I decided this was a great idea…

this-bromantic-moment-between-barack-obama-and-joe-biden-may-make-you-feel-better-about-the-us-election-136411183440603901-161109211037

Douglas McKenna, writing in Forbes magazine, argues that the top athletes in the world, and even Barack Obama, have coaches. In his study of executive coaching, McKenna, who is CEO and Executive Director for the Center for Organizational Leadership at The Oceanside Institute, argues that executive coaches should be reserved for everyone at C-level, heads of major business units or functions, technical or functional wizards and high-potential young leaders.

Despite its popularity, many CEOs and senior executives are reluctant to report that they have a coach, says Jonathan Schwartz, one-time President and CEO of Sun Microsystems, who had an executive coach himself. Steve Bennett, former CEO of Intuit says, “At the end of the day, people who are high achievers—who want to continue to learn and grow and be effective—need coaching.”

John Kador, writing in CEO Magazine, argues that while board members can be helpful, most CEOs shy away from talking to the board about their deepest uncertainties. Other CEOs can lend a helping ear, but there are barriers to complete honesty and trust. Kador writes, “No one in the organization needs an honest, close and long term relationship with a trusted advisor more than a CEO.”

Kador reports conversations with several high profile CEOs: “Great CEOs, like great athletes, benefit from coaches that bring a perspective that comes from years of knowing [you], the company and what [you] need to do as a CEO to successfully drive the company forward,” argues William R. Johnson, CEO of the H.J. Heinz Co., “every CEO can benefit from strong, assertive and honest coaching.”

The cost of executive coaches, particularly a good one, is not cheap, but “compared to the decisions CEOs make, money is not the issue,” says Schwartz, “if you have a new perspective, if you feel better with your team, the board and the marketplace, then you have received real value.”

Énoncés de principes de bonne gouvernance 2012 | Business Roundtable


Voici un document publié par l’organisation américaire Business Roundtable qui est la plus importante association de PCD (CEO) aux É.U. et qui regroupe les plus grandes sociétés avec un total de $6 trillion en revenus annuels et plus de 12 million d’employés. Ce document présente le point de vue des hauts dirigeants de ces sociétés sur les pratiques de bonne gouvernance. Le rapport est représentatif de ce que les membres pensent que devraient être les pratiques exemplaires en matière de gouvernance. C’est une lecture vraiment très pertinente.

 

English: Corporate Governance

Principles of Corporate Governance – 2012

« Business Roundtable supports the following guiding principles:

First, the paramount duty of the board of directors of a public corporation is to select a chief executive officer and to oversee the CEO and senior management in the competent and ethical operation of the corporation on a day-to-day basis.

Second, it is the responsibility of management, under the oversight of the board, to operate the corporation in an effective and ethical manner to produce long-term value for shareholders. The board of directors, the CEO and senior management should set a “tone at the top” that establishes a culture of legal compliance and integrity. Directors and management should never put personal interests ahead of or in conflict with the interests of the corporation.

Third, it is the responsibility of management, under the oversight of the board, to develop and implement the corporation’s strategic plans, and to identify, evaluate and manage the risks inherent in the corporation’s strategy. The board of directors should understand the corporation’s strategic plans, the associated risks, and the steps that management is taking to monitor and manage those risks. The board and senior management should agree on the appropriate risk profile for the corporation, and they should be comfortable that the strategic plans are consistent with that risk profile.

Fourth, it is the responsibility of management, under the oversight of the audit committee and the board, to produce financial statements that fairly present the financial condition and results of operations of the corporation and to make the timely disclosures investors need to assess the financial and business soundness and risks of the corporation.

Fifth, it is the responsibility of the board, through its audit committee, to engage an independent accounting firm to audit the financial statements prepared by management and issue an opinion that those statements are fairly stated in accordance with Generally Accepted Accounting Principles, as well as to oversee the corporation’s relationship with the outside auditor.

Sixth, it is the responsibility of the board, through its corporate governance committee, to play a leadership role in shaping the corporate governance of the corporation and the composition and leadership of the board. The corporate governance committee should regularly assess the backgrounds, skills and experience of the board and its members and engage in succession planning for the board.

Seventh, it is the responsibility of the board, through its compensation committee, to adopt and oversee the implementation of compensation policies, establish goals for performance-based compensation, and determine the compensation of the CEO and senior management. Compensation policies and goals should be aligned with the corporation’s long-term strategy, and they should create incentives to innovate and produce long-term value for shareholders without excessive risk. These policies and the resulting compensation should be communicated clearly to shareholders.

Eighth, it is the responsibility of the corporation to engage with longterm shareholders in a meaningful way on issues and concerns that are of widespread interest to long-term shareholders, with appropriate involvement from the board of directors and management.

Ninth, it is the responsibility of the corporation to deal with its employees, customers, suppliers and other constituencies in a fair and equitable manner and to exemplify the highest standards of corporate citizenship.

These responsibilities and others are critical to the functioning of the modern public corporation and the integrity of the public markets. No law or regulation can be a substitute for the voluntary adherence to these principles by corporate directors and management in a manner that fits the needs of their individual corporations ».

 

Administrateur | La lettre de l’IFA – juillet 2012


Voici un dossier de lecture remarquable de l’Institut français des administrateurs (IFA), partenaire pédagogique du Collège des administrateurs de sociétés (CAS). Vous y retrouverez des articles à la fine pointe des connaissances en gouvernance dans les entreprises françaises. Ce numéro d’été propose une grande variété de thématiques qui touchent aux rôles et aux responsabilités des administrateurs, et plus généralement à la gouvernance des entreprises.

Administrateur | La lettre de l’IFA , juillet 2012

Veuillez télécharger la pièce jointe (PDF) à la fin de la page de l’IFA.

Bref aperçu des articles:

AG 2012…Retour aux fondamentaux dans un contexte agité

Ce que l’on peut penser du Say on Pay

Est-on administrateur ou conseiller spécial dans une PME/ETI ?

Recherche de mandat ou d’administrateur :les bonnes pratiques à développer

Dirigeant-administrateur : à chacun de jouer son rôle et rester proche. Retour sur l’étude IFA/BearingPoint

Certification ASC : Simuler n’est pas jouer !

Une charte pour mobiliser les jeunes générations autour des valeurs familiales

Succession des dirigeants : les administrateurs veulent s’impliquer davantage dans le processus

L’Ethique : une meilleure organisation pour une meilleure prise en compte par le conseil

Une publication de l’IFA pour mieux faire connaître et valoriser la gouvernance à la française

Gouvernance des institutions financières fédérales | Lignes directrices du BSIF


Ligne directrice du BSIF– nouvelle version à l’étude

Objet : Gouvernance des institutions financières fédérales | Catégorie : Saines pratiques commerciales et financières | Date : Août 2012

Gouvernance des institutions financières fédérales

La présente ligne directrice vise à établir les attentes du BSIF à l’égard de la gouvernance des institutions financières fédérales (IFF). Elle vise toutes les IFF, exception faite des succursales de banques et de sociétés d’assurances étrangères. La présente ligne directrice chapeaute les autres lignes directrices et vient compléter ce qui suit :

– les dispositions pertinentes de la Loi sur les banques, de la Loi sur les sociétés d’assurances, de la Loi sur les sociétés de fiducie et de prêt, de la Loi sur les associations coopératives de crédit et des règlements connexes;

– le Cadre de surveillance et les Critères d’évaluation du BSIF.

L’importance et l’unicité d’une saine gouvernance des institutions financières sont décrites à la section II de la ligne directrice. Dans les sections III, IV et V, respectivement, il est question de trois composantes fondamentales de la gouvernance des IFF, à savoir :

– le rôle du conseil d’administration;

– la gouvernance du risque, un volet distinct et essentiel de la gouvernance des IFF;

– le rôle du comité d’audit.

Enfin, à la section VI, il est question du rôle essentiel de la gouvernance d’entreprise dans le processus de surveillance et de l’évaluation de la surveillance par le BSIF. Les zones de texte tout au long de la présente ligne directrice énoncent les déclarations clés ou les principales attentes du BSIF portant sur la saine gouvernance des IFF.

Que devrait-être l’agenda du Comité des Ressources Humaines (CRH) en 2012 ?


English: Attention
English: Attention (Photo credit: Wikipedia)

Voici un rapport américain très intéressant, publié par Pearl Meyer & Partners et partagé par Richard Leblanc, qui présente les dix items les plus importants des ordres du jour des comités de ressources humaines (CRH) en 2012. Le document expose en détail chacune des priorités des CRH pour cette année. Voici un bref extrait du rapport.

 

Top 10 Compensation Committee Agenda Items for 2012

« Compensation Committees in 2012 will need to focus continued attention to the design details of executive pay programs, along with how they are administered and communicated to all stakeholders, including investors. With that in mind, Pearl Meyer & Partners’ annual look at the Top 10 issues facing Compensation Committees focuses on how Boards can effectively address the key elements – and the sometimes overlooked nuances – of a robust and effective pay-for-performance orientation.With that in mind, Pearl Meyer & Partners’ annual look at the Top 10 issues facing Compensation Committees focuses on how Boards can effectively address the key elements – and the sometimes overlooked nuances – of a robust and effective pay-for-performance orientation ».

Les 10 items les plus importants sont les suivants :

1. Understand Your Company’s Pay-for-Performance Linkage

2. Understand Total Executive Compensation

3. Reassess Executive Compensation Benchmarking

4. Balance Short-Term and Long-Term Incentive Programs

5. Don’t Follow the Leader – Shareholders, Not ISS, Are Your Target Audience

6. Use a Persuasive Executive Summary in the CD&A

7. Continuously Assess Your Succession Planning Strategy

8. Test Your Pay Philosophy Against its Stated Objectives

9. Assess Executive Rewards Within Your Executive Talent Management Strategy

10. Revisit Consultant Independence and Selection Under Dodd-Frank

La transparence en matière de rémunération des hauts dirigeants : Une initiative mondiale


Je porte à votre attention un compte rendu du Global Reporting Initiative (GRI), paru dans triplepundit.com, qui propose des changements majeurs dans la divulgation des données sur la rémunération des hauts dirigeants, à l’échelle mondiale. Le GRI propose notamment la publication du ratio – rémunération de la direction par rapport à la moyenne des employés. Je vous encourage donc à appréhender l’ampleur du phénomène et à être mieux informés sur la mise en oeuvre d’un standard international en matière de rédaction de rapports de développement durable. 

« The Global Reporting Initiative (GRI) is a non-profit organization dedicated to promoting transparency around economic, social and environmental issues at all organizations – companies to NGOs to governments at any level. Basically, it’s an international standard for writing sustainability reports – and interest in the reporting standard is growing rapidly. In 2011, 2834 reports were registered with GRI.

The Global Reporting Initiative is tremendously popular in Europe with 47% of reports originating there. GRI reporting in the US is growing like gangbusters, however, with 350 reports registered in 2011 compared to only 100 in 2010. That’s partly thanks to the attention and commitment of Mike Wallace, Director of GRI’s Focal Point USA. The GRI guidelines are continuously updated based on feedback from users, which is filtered through working groups. I must say that when I dove into the guidelines, I wasn’t expecting any surprises. But I was wrong.  Check out this note from the summaryon the changes to the “Governance” section of reporting :

EXECUTIVE PAY BY COUNTRY VS AVERAGE WORKER CRO...
EXECUTIVE PAY BY COUNTRY VS AVERAGE WORKER CRONY CAPITALISM (Photo credit: snowlepard)

G4 is proposing a number of changes to governance and remuneration disclosures to strengthen the link between governance and sustainability performance, taking into account the consistency within existing governance frameworks and developments in that field. The proposed changes include new disclosures in the Profile section of the report on the ratio of executive compensation to median compensation, the ratio of executive compensation to lowest compensation and the ratio of executive compensation increase to median compensation ».

Le PCD doit perfectionner ses habiletés à utiliser et à confronter les médias !


Reuters Newsmaker event - Ted Turner
Reuters Newsmaker event – Ted Turner (Photo credit: caribbeanfreephoto)

Les aptitudes à la communication sont de plus en plus perçues comme essentielles à la réussite comme Président et chef de la direction (PCD) des sociétés, plus particulièrement celles reliées à maîtrise  des communications publiques comme les vidéos corporatifs, les entrevues en direct, les vidéos publiées sur YouTube, les téléconférences par SKYPE, les discours de positionnement stratégique et l’utilisation des médias sociaux tels que Twitter, LinkedIn, Facebook, etc.

Cet article, publié dans International Business Times | ExpertNetwork, montre toute l’importance que les hauts dirigeants doivent consacrer à leurs activités de communications publiques en ces temps de besoins d’une plus grande transparence.

Celebrity Executives: The New C-Suite Reality

 

« The sooner an executive develops their ability to jump on camera to comfortably and confidently share their views, the more likely they are to be selected for high-profile positions and to be the spokesperson in moments of incredible visibility. Don’t make your first « live » video moment be one where you are unprepared to make a good impression. The likelihood of it being something critical (i.e. damage control, communications spin), is high, while your ability to knock it out of the park will be low. »